Pop Up Luxury
Home
Summer Fashion Tour
Advertising
Pop Up Luxury
Home
Summer Fashion Tour
Advertising
More
  • Home
  • Summer Fashion Tour
  • Advertising
  • Home
  • Summer Fashion Tour
  • Advertising

The DSM Luxury Fashion Buyers Guide

A Curated Gateway for Both Seasoned Designers & New Fashion Startups

Whether you're an established designer looking to expand into the Southern California luxury scene, or a startup brand seeking your first high-impact launch, the DSM Luxury Fashion Buyers Guide is your strategic gateway.

Through our proven track record with 30+ global fashion brands—many of which debuted seasonal collections via our guide—we’ve built a reputation not just for exposure, but for measurable activation. Several top Beverly Hills brands began with us and now return season after season.

Our guide isn’t just a promotional tool. It's a platform built to help shape launch strategies, optimize audience alignment, and guide you through seasonal pivots in style and positioning. With our flexible 4-week feature cycle and bi-weekly refresh options, we support your brand exactly when it needs to make the strongest impression.

Accelerated Exposure for Elevated Brands

 Why Now?

Fashion buyers are actively purchasing—sometimes weekly. Their decisions are shaped by social calendars, seasonal events, travel, and personal style refreshes. With fall fashion around the corner, August–September is a prime window for activating new visibility.

What is the Fashion Buyers Guide?

Not social media. Not generic press.

This is a precision-crafted exposure engine that positions your brand directly in front of over 5,000 luxury buyers concentrated in: Beverly Hills, Bel Air, Malibu, Los Angeles, Woodland Hills, Newport Beach, Irvine and Las Vegas.

These are verified, high-net-worth fashion consumers and professionals from DSM Luxury’s exclusive, invite-only events.

Proven Impact

We've successfully introduced 30+ global fashion brands via our guide, including several based in Beverly Hills—generating immediate market traction and sustained interest.

Brands featured in our guide benefit from:

  • Strategic placement
  • Authentic introductions
  • Asset-forward storytelling
  • Zero waste marketing

4-Week Activation Model

We've successfully introduced 30+ global fashion brands via our guide, including several based in Beverly Hills—generating immediate market traction and sustained interest.

Brands featured in our guide benefit from:

  • Strategic placement
  • Authentic introductions
  • Asset-forward storytelling
  • Zero waste marketing

Not social media. Not generic press.

This is a precision-crafted exposure engine that positions your brand directly in front of over 5,000 luxury buyers concentrated in: Beverly Hills, Bel Air, Malibu, Los Angeles, Woodland Hills, Newport Beach, Irvine and Las Vegas.

These are verified, high-net-worth fashion consumers and professionals from DSM Luxury’s exclusive, invite-only events.

Your personalized DSM Luxury Fashion Buyers Guide feature includes:

  • Custom-crafted digital ad designed for activation
  • Strategic email placement
  • Optional bi-weekly asset refresh
  • Exclusive access to luxury buyers across SoCal + Vegas

Every feature is a curated moment—not a banner. We build brand intimacy through relevance and resonance.

The DSM Luxury Advantage

Since 2009: 215+ curated events, 15,000+ luxury guests, 675+ brand partners, One elite ecosystem—now yours to access

Learn More about DSM Luxury Here

The DSM Luxury Audience

Our community is a curated enclave of influence—comprised of visionary business owners, C-suite executives, and elite professionals who shape taste and drive commerce across multiple industries.

  • Age Range: Predominantly 30 to 60 years      old, aligned with peak lifestyle engagement and discretionary spending.
  • Affluent Residency: 75% reside or conduct business in high-net-worth hubs including Beverly Hills, Los Angeles, Newport Beach, and Las Vegas.
  • Luxury Vehicle Ownership: 3 in 4 are owners of premium marques like Rolls-Royce, Bentley, Porsche, Audi, Mercedes, and BMW—indicators of both lifestyle and brand affinity.
  • Yachting Lifestyle: Over 10% are yacht owners, with vessels docked in exclusive harbors such as Long Beach and Newport Beach.
  • Private Aviation Access: More than 8% fly privately, whether through jet ownership or fractional membership.

These individuals represent more than wealth—they embody the essence of the luxury market: brand-loyal, experience-driven, and eager to engage with offerings that speak to their elevated taste and professional cadence.

Flexible, Results-Driven Investment

Participation in the DSM Luxury Fashion Buyers Guide is offered at an exceptional month-to-month rate —designed for maximum agility and precision impact.

  Each activation includes:

  • Custom Ad Creation – Designed for buyer engagement and seasonal relevance
  • Dedicated Landing Page – Created upon request for seamless digital conversion
  • Personal Email Introductions – Your brand will be showcased via bespoke digital assets delivered directly to over 1,000+ registered      fashion buyers each month
    • These are high-net-worth individuals and fashion professionals concentrated in Beverly Hills, Los Angeles, Newport Beach, Woodland Hills, and Las Vegas
    • Each touchpoint is carefully curated—not mass-marketed—placing your brand in front of buyers in ways no other advertising channel can replicate
  • Flexible Timing – Activate mid-month, refresh bi-weekly, and align with your campaign cadence

This isn’t typical ad spend. It’s access—to a curated luxury audience, to strategic buyer behavior, and to placements that move product.

Activate Your Brand Presence Across Southern California & Las Vegas

Secure your 4-week activation and capture the attention of high-net-worth buyers ready to shop now.

Request Pricing Here

Copyright © 2025 DSM Luxury Group, LLC - All Rights Reserved.

Celebrating 16 Years of Fashion Sales Experiences

  • Summer Fashion Tour
  • Advertising

This website uses cookies.

We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.

Accept